Welcome to The Business of Myo Course - September 2025
Don’t Build Your Myo Practice Alone. Join the Course That Gives You the Systems, Mentorship, and Confidence to Succeed!
Take Your Myo Practice To The Next Level
Join Melissa Mugno, Dave Henrichsen, and Sarah Hornsby for an in-depth, nine-week course designed to help you move from knowing how to do myofunctional therapy to becoming a successful myofunctional therapist.
Visionaries. Mentors. Proven Business Builders.
It’s not just the content — it’s who’s teaching it.
Melissa Mugno and Dave Henrichsen are two of the most trusted names in the field of myofunctional therapy. With over a decade of experience each, they’ve done more than build successful practices — they’ve helped shape the entire industry.
They’re highly sought-after consultants, educators, and coaches known for their ability to simplify complex business strategies and turn vision into action. Individually, they’ve helped countless therapists start, grow, and thrive.
Together, they’re a game-changing team.
By joining this course, you’re getting access to the same insights, frameworks, and real-world strategies they share with private clients for a fraction of the cost.
This isn’t just another business course. It’s your opportunity to learn directly from two leaders who’ve walked the path - and are ready to help you fast-track your own.
What's This Course All About?
Dave and Melissa recorded this video about the course.
Why Live Matters: Real Learning, Real Results
MyoMentor is known for its live, immersive learning experience — and this course is no exception.
Every session is taught in real time so you can ask questions, get immediate feedback, and apply what you learn on the spot. No guessing, no passive watching — just real support and practical strategies from experienced mentors who’ve been where you are.
Melissa, Dave, and Sarah have all built successful myo businesses around their unique lifestyles and strengths. Now, they’re here to help you do the same — with a proven framework that works.
This isn’t just a class. It’s a catalyst.
Bonus! Get Our SimplePractice Course – FREE ($250 Value)
When you enroll in The Business of Myo, you’ll also receive complimentary access to:  Deep Dive Into SimplePractice Course.
Learn how to harness SimplePractice to:
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Streamline scheduling and payments
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Manage documentation with ease
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Simplify your daily workflow
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Build systems that scale as you grow
This bonus course will help you turn a powerful software tool into the engine of your business.
The Business of Myo Course Overview
The course is structured with four 90-minute lectures and five 60-minute Q&A discussion calls.
Mark your calendar, the next course begins on September 26th!
Each session will be held on a Friday at 1 PM Pacific / 4 PM Eastern.
September 26th - Module One - How to Stand Out
October 3rd - Module Two -Â How to Build a Business Plan
October 10th -Â Live Q&AÂ Coaching Call -Â What is your Why? Building Your Business Plan
October 17th -Â Module Three -The Mechanics of Business Development
October 24th -Â Module Four -Â How to Build Confidence and Find your Voice
November 7th - Live Q&A Coaching Call - Implementation & Where Do I Go From Here?
December 5th - 30 Day Q&A Coaching CallÂ
January 9th - 60 Day Q&A Coaching CallÂ
February 6th - 90 Day Q&A Coaching Call
Module One: How to Stand Out
Live Session - September 26th
In a growing and competitive field, blending in won’t build your business. This module is all about helping you rise above the noise with clarity, confidence, and direction.
You’ll learn how to define your unique niche and ideal client, choose a practice model that supports your lifestyle, and craft a brand that makes you referable and recognizable.
We’ll also dive into building a growth mindset, playing to your strengths, and identifying the limiting beliefs that might be slowing you down.
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Module Two: How to Build a Business Plan
Live Session - October 3rd
You can’t grow what you haven’t mapped out. This session gives you the tools to build a clear, strategic business plan that aligns with your goals, values, and vision.
You’ll learn how to set short, medium, and long-term goals, price your services with confidence, and create marketing strategies that actually work — without the overwhelm.
We’ll also cover how to build a sustainable income stream that supports both your lifestyle and your practice’s long-term success.
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Module Three:Â The Mechanics of Business Development
Live Session: October 17th
Having a plan is essential — but executing it is where the real work begins. This session focuses on the systems, tools, and daily operations that keep your myo practice running efficiently.
We’ll cover the essentials: choosing software, handling documentation and billing, communicating with doctors and patients, and managing financial ups and downs with confidence.
Think of this as your operational blueprint — the stuff no one tells you, but every successful therapist relies on.
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Module Four:Â How to Build Confidence and Find your Voice
Live Session: October 24th
There’s a difference between doing therapy and leading a successful, thriving practice. This final module is all about helping you step fully into your role as a confident, credible business owner.
You’ll learn how to communicate your value clearly, define your unique voice, and build referral relationships that grow your network and your reputation. We’ll also explore how to speak about your work with ease, enroll the right patients, and show up as the expert your community needs.
If you’ve ever hesitated to put yourself out there or struggled with confidence, this session will help you shift from self-doubt to leadership — and build a business that reflects who you truly are.
Live Q&A Coaching Discussion Calls + Bonus Study Group Access
We'll be running five Q&A Coaching Discussion Calls:Â October 10th, November 7th, December 5th, January 9th & February 6th!
These live group calls are your opportunity to get personalized support, ask questions, and gain real-time feedback from Melissa, Dave, and your fellow course participants. Whether you're stuck on a strategy, unsure how to apply a concept, or just need direction, these sessions keep you on track and moving forward.
You’ll learn from others’ wins and challenges, stay accountable, and stay connected as you grow your business.
Bonus Access:Â
You’ll also receive access to the four most recent recordings from Dave’s highly rated MyoMentor Newbie Study Group - packed with actionable, therapist-tested strategies.
Is This Course Right for You?
Yes — if you're ready to take clear, focused action toward building a successful myo business.
This course is for you if:
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You’re a trained myofunctional therapist looking to grow a steady, successful practice
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You’re tired of guessing and ready to create a clear, strategic business plan
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You want to fast-track your business launch or growth instead of figuring it out alone
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You feel stuck and want to break free from limiting beliefs that are holding you back
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You want to find your unique voice and confidence as a business owner
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You’re ready to build strong referral networks and collaborative relationships with other providers
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You crave more clarity, confidence, and consistency in your daily work
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You want to reduce stress, avoid burnout, and finally find joy and freedom in your career
If you're serious about turning your myo skills into a sustainable, fulfilling business — this course is your next step!
Your Key Course Takeaways
Earn More Money
You'll learn practical techniques that you can immediately start to implement in your practice. This knowledge will help you see more patients, build better networks, and scale your practice so that you can earn the income you need for the life you want to live.
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Offer Exceptional Service
With a carefully-considered business plan, you'll understand what needs to be done to take your practice to the next level, and you'll have the tools, techniques, and targets to deliver the kind of healthcare that changes lives and makes a real impact.
Work-Life Balance
Your business tools and techniques can make or break your myo practice. A lack of systems and processes can consume your time and drain your energy. Dave and Melissa will teach you from their own experiences how to fully optimize your practice.
" After completing MyoMentor’s 12-week course, I continued my journey with the Business of Myo course led by Dave and Melissa — and I’m so glad I did. This course guided me step by step through how to successfully launch my own myofunctional therapy practice. No detail was overlooked, and I felt fully supported every step of the way. Dave and Melissa were incredibly accessible and responsive, even outside of course hours. They were consistently encouraging and filled each session with practical, valuable tips drawn from their real-world experiences — sharing both what worked for them and what didn’t. That level of honesty and openness had a profound impact. Their course gave me the confidence to step out of my comfort zone and start my own practice. I walked away not just with knowledge, but with clarity, direction, and the tools to take meaningful action."
Sandra Randolph
2024 MyoMentor Graduate
"Dave is awesome. I learned so much from his Study Group. I love how he makes everything so easy to understand!!"
Jenny N
2021 MyoMentor Graduate
"I definitely found that the course helped guide me through the intricacies and nuances of building a business model specific to how you would envision it to be(virtual or in person as well as multiple OMT practice models). It provided us the mindset and foundations to get started and stay successful. It also provided the Simple Practice course. Both Dave and Melissa was super supportive in our small class and provided more insider tips and recommendations. The question and answer classes provided a judgement free, safe space to put yourself out there with any questions - also providing pep talks and lots of encouragement. I came out of the class feeling super supported. I highly recommend this class and am very thankful to have been part of it."
Elizabeth P.
2024 MyoMentor Graduate
"I valued the application of SimplePractice as well as the question and answer opportunity with Melissa and Dave. The work flow was very helpful in these modules."
Previous Business of Myo Course Student
"I think Dave does a great job with his practice and I feel so blessed that he is willing to share his knowledge with us! You did a great job with this class!"
Previous Business of Myo Course Student
"Love his enthusiasm and knowledge and I like her transparency and relatability."
Previous Business of Myo Course Student
Accelerate your path to a thriving practice!
With expert coaching, step-by-step strategies, and live support — this course is your shortcut to success. Class size is limited so sign up today! Payment plans make it easy. * MMT Members reach out for details on course discounts.
The Business of Myo Course
$1,149
Register early for our best pricing. The early registration rate is available until August 29th!
The Business of Myo Course
$1,199
Open to all healthcare professionals with myofunctional therapy or airway-related training.
Your Presenters and Host
Melissa Mugno
Clinical Director at Faceology | Consultant | Educator | Pioneer in Airway-Focused Care
Melissa is a pioneer in the airway-focused and myofunctional therapy movement. Since 2009, she’s been on a mission to transform how we approach facial growth, breathing, and function.
In 2013, she transitioned fully into myofunctional therapy and has since become a trusted leader, educator, and consultant. As Clinical Director at Faceology, Melissa leads a virtual team and consults nationally with dental and orthodontic practices.
She also teaches advanced courses for MyoMentor, including the popular Myofunctional Therapy and Orthodontics course, where she bridges the gap between function and appliance-based care.
Melissa is known for her unmatched experience, high-energy teaching style, and practical, results-driven strategies.
Dave Henrichsen, RDH
Founder of Kenmore Myo | MyoMentor Faculty | Therapist & Business Mentor
Dave is a leading myofunctional therapist and founder of Kenmore Myo, one of the most successful stand-alone myo practices in the U.S. His clinical work focuses on airway and function-based care, including tongue-tie, sleep apnea, TMJ, and oral dysfunction.
In addition to running his thriving practice, Dave is a respected MyoMentor faculty member and host of the monthly Newbie Study Group, where he’s mentored hundreds of therapists in launching and growing their businesses.
Known for his calm, practical teaching style, Dave simplifies complex business systems into clear, achievable steps — helping therapists gain confidence, clarity, and momentum.
He’s trained with top leaders in both airway health and business strategy, combining clinical depth with real-world experience.
Sarah Hornsby
Founder of MyoMentor | CEO of Faceology | Educator & Industry Leader
Course Host
Sarah is a nationally recognized myofunctional therapist, educator, and speaker based in Arizona. A true pioneer in the field, she has spent over a decade at the forefront of the airway health movement - transforming her own practice and guiding thousands of providers toward success.
In 2015, she founded MyoMentor, a mentorship-based training program designed to give healthcare professionals the skills, support, and structure to integrate myofunctional therapy into their work.
With over 1,800 graduates from her 12-week course, Sarah is known for her clear teaching, visionary leadership, and deep commitment to helping therapists build meaningful, thriving practices.
Frequently Asked Questions
This course is held as a Zoom webinar. All you need to join the course is a Zoom account and the Zoom App on your device.
There are four teaching modules and five Q&A coaching sessions. Each is held on a Friday at 1 PM Pacific / 4 PM Eastern.
There will be four 90-minute lectures and five 60-minute Q&A Coaching Discussion Calls. The course is designed with 30, 60 and 90 day check ins so the course is designed to stay connected for 14 weeks.
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Any health professional who works as an orofacial myofunctional therapist or uses myofunctional therapy techniques in their practice can take this course.
The recording and any course material will be available to you for two years from the end date of the course.
Welcome To The Ultimate Myo Business Jump-Starter!
If you'd like to sign up or have any questions, please complete the form below, and we'll get back to you ASAP.
